Issue No. 044 · Story 01 · August 21, 2026

Lady Gaga Defeats Mayhem Trademark Suit

A California federal judge dismissed Lost International's trademark lawsuit against Lady Gaga and Bravado International Group over the Mayhem album, tour, and related merchandise.

§Lost International claimed that the Mayhem title and merchandise infringed marks it has used for surfboards, clothing, equipment, and accessories.
§The court found that the second amended complaint did not plausibly allege an explicit misstatement identifying Lost as the source of Gaga's work.
§The judge dismissed the complaint with prejudice after finding that Lost had received multiple opportunities to address the pleading deficiencies.
§The ruling follows an earlier denial of Lost's request for a preliminary injunction against Mayhem merchandise.

THE TAKEAWAY

This issue tracks three ways entertainment names create value: as expressive titles, long-running stage identities, and global licensing platforms.

Source: ABA Journal

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