Issue No. 044 · Story 03 · August 21, 2026

The Beatles Expand Global Merchandise and Licensing Partnership

Apple Corps and Universal Music Group entered an exclusive long-term global partnership covering physical and digital merchandise, licensing, and e-commerce for The Beatles.

§Universal Music Group will handle worldwide merchandise, licensing, and e-commerce on behalf of the band.
§The agreement expands an existing relationship under which Universal Music Group stewards The Beatles' recorded catalog.
§The partnership arrives ahead of a planned Beatles fan experience in 2027 and four authorized biographical films scheduled for 2028.
§Financial terms were not disclosed.

THE TAKEAWAY

The deal shows how a legacy entertainment brand can coordinate catalog rights, merchandise, digital products, and authorized screen projects under a broader licensing strategy.

Source: The Hollywood Reporter

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