THE IP BRIEFINGNEW YORK
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Issue No. 073 · Story 02 · November 4, 2026

Trademark

Sour Patch Kids Owner Accuses Joyride of Copying Candy Look

On November 2, Mondelez filed a federal trademark complaint against Joyride over its Sour Smacks candy. The complaint alleges that Joyride's 2025 redesign copied the Sour Patch Kids mascot, yellow-and-green packaging and kid-shaped candy, and it seeks an injunction and damages. As of November 4, no court has decided whether Joyride infringed.

  • §The complaint says Joyride renamed Sour Fruit Gummies as Sour Smacks in 2025 after selling them in packaging distinct from Sour Patch Kids.
  • §Mondelez alleges the candies are often sold on the same shelf and claims actual consumer confusion.
  • §Mondelez seeks a permanent injunction, destruction of accused goods and materials, Joyride's profits, damages, attorneys' fees and punitive damages under state law.

THE TAKEAWAY

Infringement asks whether the products' mascots, packaging and candy shapes create a likelihood of consumer confusion. The separate dilution claim asks whether the Sour Patch Kids mascot has the general-public fame Mondelez alleges, without requiring confusion.

Filing: ESCA Filings

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