Issue No. 070 · Story 03 · October 28, 2026
TrademarkEminem Asks Board to Refuse REASONABLY SHADY for Cosmetics, Candles
On October 19, Eminem sought partial summary judgment before the Trademark Trial and Appeal Board in his opposition to Robyn Dixon and Gizelle Bryant's REASONABLY SHADY application. He argues they lacked a bona fide intent to use the mark for cosmetics and candles when they filed. As of October 28, the Board has not ruled on the motion.
- §Dixon and Bryant's February 1, 2022 application covers eye-shadow, lip gloss, make-up and candles on an intent-to-use basis.
- §Eminem argues discovery produced no documents showing plans to sell cosmetics or candles under the mark.
- §He asks the Board to refuse registration for the Class 3 and Class 4 goods.
THE TAKEAWAY
The motion asks whether informal, undocumented discussions count as objective evidence of a firm intent to use REASONABLY SHADY for cosmetics and candles when the application was filed.
Same issue