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Issue No. 067 · Story 01 · October 21, 2026

Trademark

7-Eleven Ends Nike Air Max Trademark Suit

7-Eleven voluntarily dismissed its trademark lawsuit against Nike with prejudice on October 19. The dispute concerned orange, green and red stripes on an Air Max 95 sneaker that the retailer alleged evoked its store branding. Each side will bear its own costs and attorney fees.

  • §7-Eleven alleged that the design and a planned July 11 release suggested an unauthorized connection with the convenience-store chain.
  • §Nike denied infringing 7-Eleven's trademark rights.
  • §The dismissal ends the action without a judicial decision on infringement.

THE TAKEAWAY

The 7-Eleven case ends without a ruling on whether Nike's color arrangement infringed. The dismissal resolves this dispute, not the broader question of how familiar brand colors operate on products outside their original market.

Filing: ESCA Filings

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