Issue No. 060 · Story 02 · September 30, 2026
TrademarkBaylor and Boston University Move Closer to a BU Logo Settlement
Baylor University told a Texas federal court that it has made significant progress toward resolving its trademark case against Boston University over the schools' interlocking BU logos.
- §Baylor says the parties are close to finalizing an agreement but are not yet ready to dismiss the lawsuit.
- §The schools previously entered a coexistence agreement covering their respective uses of BU branding.
- §Baylor claims Boston University's later use of an interlocking logo on merchandise and club sports apparel breached that arrangement and created a risk of confusion.
- §The parties must file a dismissal or another settlement update by October 9.
THE TAKEAWAY
Coexistence agreements depend on clear boundaries and consistent brand use. When one party changes how a shared abbreviation appears in the market, an old accommodation can become a new source of conflict.
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