Issue No. 057 · Story 02 · September 23, 2026

Shein Seeks Dismissal of Selena Estate Trademark Suit

Shein asked a California federal court to dismiss claims brought by Selena Quintanilla's estate over third-party marketplace listings for merchandise bearing the singer's name, image, and likeness.

§Q Productions and Suzette Quintanilla allege that unauthorized Selena merchandise remained available after Shein received notice.
§The estate asserts trademark, false designation, unfair competition, and Texas right-of-publicity claims.
§Shein argues that independent merchants created the listings and that its marketplace tools do not amount to direct use of the asserted marks.
§The estate also points to Shein's search, payment, and fulfillment functions as grounds for platform liability.

THE TAKEAWAY

The motion tests how trademark and publicity claims apply when a marketplace does more than display a listing. Search visibility, payment processing, fulfillment, and post-notice conduct are central to the parties' competing accounts of the platform's role.

Source: MySanAntonio

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