Issue No. 056 · Story 01 · September 21, 2026
TrademarkBuc-ee's and Mickey's Settle Mascot Trademark Case
Buc-ee's and Ohio convenience-store operator Coles IP Holdings reached a confidential settlement in a federal trademark case over Mickey's cartoon moose mascot.
- §The parties reached their agreement during a settlement conference on September 15.
- §Buc-ee's filed the case in February, alleging that Mickey's smiling moose mascot was confusingly similar to its beaver logo.
- §Mickey's counterclaimed in April and disputed that consumers would confuse a moose with a beaver.
- §The settlement terms are confidential, including whether Mickey's will change its logo.
THE TAKEAWAY
A settlement can close one brand fight without revealing how the parties valued the disputed identity. The second case in this issue shows the opposite posture: rightsholders are expanding an active copyright conflict to cover more works and a new generation of technology.
Same issue