THE IP BRIEFINGNEW YORK
Marked.

Issue No. 056 · Story 01 · September 21, 2026

Trademark

Buc-ee's and Mickey's Settle Mascot Trademark Case

Buc-ee's and Ohio convenience-store operator Coles IP Holdings reached a confidential settlement in a federal trademark case over Mickey's cartoon moose mascot.

  • §The parties reached their agreement during a settlement conference on September 15.
  • §Buc-ee's filed the case in February, alleging that Mickey's smiling moose mascot was confusingly similar to its beaver logo.
  • §Mickey's counterclaimed in April and disputed that consumers would confuse a moose with a beaver.
  • §The settlement terms are confidential, including whether Mickey's will change its logo.

THE TAKEAWAY

A settlement can close one brand fight without revealing how the parties valued the disputed identity. The second case in this issue shows the opposite posture: rightsholders are expanding an active copyright conflict to cover more works and a new generation of technology.

Source: Chron

Same issue