Issue No. 047 · Story 01 · August 31, 2026
TrademarkQuince's Challenge to UGG Trademark Litigation Is Dismissed
A California federal judge dismissed Quince's lawsuit accusing UGG owner Deckers Outdoor of using a series of trademark cases to restrict competition in the shearling footwear market.
- §Quince alleged that Deckers pursued trademark and trade dress cases against competitors without regard to their merits.
- §The court found that the complaint did not clearly identify the series of lawsuits and pleadings supporting Quince's antitrust theory.
- §The ruling granted Deckers' motion to dismiss the complaint.
- §The dispute is separate from the design patent trial in which a jury invalidated Deckers' asserted patent claims earlier this year.
THE TAKEAWAY
This issue follows three different ways intellectual property rights are tested: a challenge to a brand owner's enforcement strategy, a settlement over branded merchandise, and new copyright claims tied to AI training and outputs.
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