THE IP BRIEFINGNEW YORK
Marked.

Issue No. 047 · Story 01 · August 31, 2026

Trademark

Quince's Challenge to UGG Trademark Litigation Is Dismissed

A California federal judge dismissed Quince's lawsuit accusing UGG owner Deckers Outdoor of using a series of trademark cases to restrict competition in the shearling footwear market.

  • §Quince alleged that Deckers pursued trademark and trade dress cases against competitors without regard to their merits.
  • §The court found that the complaint did not clearly identify the series of lawsuits and pleadings supporting Quince's antitrust theory.
  • §The ruling granted Deckers' motion to dismiss the complaint.
  • §The dispute is separate from the design patent trial in which a jury invalidated Deckers' asserted patent claims earlier this year.

THE TAKEAWAY

This issue follows three different ways intellectual property rights are tested: a challenge to a brand owner's enforcement strategy, a settlement over branded merchandise, and new copyright claims tied to AI training and outputs.

Source: The Fashion Law

Same issue