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Marked.

Issue No. 046 · Story 01 · August 28, 2026

Trademark

A New Twitter Launches During X Trademark Fight

Operation Bluebird launched an early-access social network called Twitter.now while it contests X Corp.'s rights in the Twitter name, the blue bird logo, and related marks.

  • §Operation Bluebird's founding team includes Stephen Coates, a former Twitter trademark lawyer.
  • §X sued the startup and sought to stop it from launching a social platform under the Twitter name.
  • §Operation Bluebird has argued that X abandoned marks including Twitter and Tweet after the platform rebranded.
  • §The new service is in testing, with paid early access and a public disclaimer that it is not affiliated with X.

THE TAKEAWAY

This issue tracks what happens when valuable names and creative catalogs move into new hands or new uses. Launches, archival releases, settlements, and AI training can each turn ownership questions into active disputes.

Source: TechCrunch

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