Issue No. 045 · August 26, 2026
CopyrightUpdateSports
Deion Sanders Moves to End Prime Logo Suit
Deion Sanders asked a Nebraska federal court for summary judgment in a dispute with designer Alan Tipp over the P21ME and TRUTH logos used in Sanders' personal brand.
Key points
- Tipp alleges that he created the logos in 2011 and signed away his rights after receiving promises that he would join Sanders' marketing team.
- Sanders argues that Tipp's employer assigned the logo rights to Under Armour under agreements tied to Sanders' endorsement deal.
- The defense says Under Armour later allowed Sanders to continue using the marks after the endorsement relationship ended.
- Sanders' filing states that Tipp never owned copyrights in the logos.
Why it matters
The dispute shows how design ownership can depend on the contracts connecting a creator, an employer, a sponsor, and a public figure. Those agreements can matter long after the original endorsement ends.