Issue No. 045 · Story 02 · August 26, 2026

Deion Sanders Moves to End Prime Logo Suit

Deion Sanders asked a Nebraska federal court for summary judgment in a dispute with designer Alan Tipp over the P21ME and TRUTH logos used in Sanders' personal brand.

§Tipp alleges that he created the logos in 2011 and signed away his rights after receiving promises that he would join Sanders' marketing team.
§Sanders argues that Tipp's employer assigned the logo rights to Under Armour under agreements tied to Sanders' endorsement deal.
§The defense says Under Armour later allowed Sanders to continue using the marks after the endorsement relationship ended.
§Sanders' filing states that Tipp never owned copyrights in the logos.

THE TAKEAWAY

The dispute shows how design ownership can depend on the contracts connecting a creator, an employer, a sponsor, and a public figure. Those agreements can matter long after the original endorsement ends.

Source: USA Today

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