Issue No. 037 · Story 02 · August 5, 2026

Buc-ee's Opens New Ohio Mascot Trademark Fight

Buc-ee's filed a federal trademark lawsuit against Beaver's Mini Mart in Beavercreek, Ohio, alleging that the local store's cartoon beaver mascot is too similar to its own branding.

§The complaint points to wide eyes, a smile, and red as a predominant color in both beaver mascots.
§Buc-ee's alleges that the similarities could confuse consumers now that its first Ohio location operates about 16 miles away.
§Beaver's Mini Mart has operated in the community for decades and has said it plans to fight the lawsuit.
§The complaint starts a separate case from Buc-ee's earlier Ohio dispute involving Mickey's and its moose mascot.

THE TAKEAWAY

The filing puts geographic expansion, long-standing local use, and animal-mascot similarity into one consumer-brand dispute. It also adds a new defendant and a new mark to Buc-ee's broader enforcement record.

Source: The Hill

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