Issue No. 001 · May 4, 2026

Fresh IP developments from beauty branding and celebrity fragrance licensing.

CoverGirl's Squishy Gloss Line Draws a Suit from Squish Beauty

Squish Beauty filed a lawsuit against Coty in the Southern District of New York over CoverGirl's SQUISHY lip gloss line. The complaint says Coty copied Squish's name, visual style, marketing aesthetic, packaging cues, and promotional language to trade on the goodwill Squish built around its cosmetics brand.

Trademark

David Beckham Fragrance Company Sues Coty Over License Management

DB Ventures, the company behind David Beckham's fragrance brand, sued Coty in New York over alleged material breaches of their license agreement. The complaint seeks at least $41 million and says Coty mismanaged the Beckham fragrance brand, including by allegedly allowing products to be sold through gas stations and unapproved distributors.

Trademark

Original briefing

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